Marketing Tools
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Insider
Paid
Insider is an AI-native customer data and experience platform that unifies customer data and activates it across 12+ channels including web, app, email, SMS, and WhatsApp. Its AI predicts purchase likelihood, churn risk, and next best action for each customer. Insider's personalisation engine customises web and app experiences in real time. Used by 1200+ enterprise brands including Samsung, Estee Lauder, and Toyota for omnichannel personalisation that increases conversion rates and customer lifetime value through unified customer intelligence.
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Mutiny
Paid
Mutiny is an AI-powered B2B website personalisation platform that customises website content for different visitor segments without engineering resources. It uses firmographic data, behaviour signals, and account intelligence to show personalised headlines, CTAs, and content to each visitor. Mutiny's AI recommends the highest-impact personalisation opportunities. Used by B2B companies including Notion, Brex, and Carta to increase pipeline conversion by showing relevant messaging to enterprise prospects, SMBs, and different industries visiting the same website.
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6sense
Paid
6sense is an AI-powered B2B revenue intelligence platform that identifies anonymous buyers researching products and predicts which accounts are most likely to purchase. Its Revenue AI analyses intent signals across the web, predicts buying stage, and recommends the best outreach timing. 6sense integrates with Salesforce, HubSpot, and major sales engagement tools. Used by B2B sales and marketing teams at companies including Cisco, Zendesk, and Tableau for targeting accounts showing purchase intent before they raise their hand.
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Albert AI
Paid
Albert is an autonomous AI digital marketing platform that independently manages paid search, social, and programmatic advertising campaigns. It continuously optimises bidding, targeting, creative rotation, and budget allocation across Google, Facebook, Instagram, and YouTube without human management. Albert learns from campaign data to improve performance over time. Used by brands including Harley-Davidson, Sephora, and Paul Smith for AI-autonomous paid media management that outperforms human-managed campaigns through continuous optimisation at a speed and scale humans cannot match.
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Persado
Paid
Persado is an AI-powered marketing language platform that uses machine learning trained on billions of customer responses to generate, test, and optimize the specific words and phrases in marketing messages that maximize engagement, conversion, and emotional resonance for each audience segment and channel. Its Motivation AI understands the emotional motivators that drive different customer segments to act and generates message variants precisely engineered to activate those motivations. Financial services, retail, and telecommunications companies use Persado to improve email, digital ad, and push notification performance by replacing intuition-based copywriting with scientifically validated language that outperforms human-written alternatives.
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Phrasee
Paid
Phrasee is an AI language optimisation platform that generates and tests marketing copy for email subject lines, push notifications, SMS, and social ads. Its AI is trained on billions of marketing messages and predicts which language will drive the highest engagement for specific audiences and channels. Phrasee's closed-loop learning improves copy performance over time by learning from actual campaign results. Used by enterprise brands including Walgreens, eBay, and Virgin to improve email open rates and campaign performance through AI-generated, performance-tested marketing language.
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Meltwater
Paid
Meltwater is a media intelligence and social analytics platform using AI to monitor news, social media, podcasts, and broadcast media for brand mentions and competitive intelligence. Its AI summarises coverage, tracks sentiment trends, and measures share of voice across media types. Meltwater's influencer marketing module identifies and manages influencer relationships. Used by PR, communications, and marketing teams at 27000+ brands worldwide for media monitoring, competitive benchmarking, and measuring the impact of communications campaigns across earned, owned, and paid media.
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SimilarWeb
Freemium
SimilarWeb is a digital intelligence platform providing AI-powered insights into website traffic, digital marketing strategies, and competitive landscapes. Its AI analyses traffic sources, audience demographics, and engagement metrics for any website. The platform's market intelligence features track competitor digital performance and industry trends. Used by digital marketers, business development teams, and investors at companies including Google, Airbnb, and Bloomberg for competitive benchmarking, market research, and identifying digital growth opportunities.
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Crayon
Paid
Crayon is a competitive intelligence platform that automatically tracks and analyses competitor activity across websites, social media, pricing pages, job postings, and review sites. Its AI surfaces the most important competitive changes and delivers personalised competitive battlecards to sales teams. Crayon's win/loss analysis identifies why deals are won or lost against specific competitors. Used by product marketing and sales teams for staying ahead of competitive moves, enabling sales with timely competitive intelligence, and informing product roadmap decisions.
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Optimizely
Paid
Optimizely is a digital experience platform combining A/B testing, feature flagging, personalisation, and content management with AI-powered experimentation. Its Stats Accelerator uses machine learning to reach statistical significance faster in experiments. Optimizely's AI personalisation engine segments visitors and delivers tailored experiences automatically. Used by digital teams at IBM, The New York Times, and Gap for running data-driven experiments that optimise conversion rates, user engagement, and digital product performance through continuous testing.
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Gong
Paid
Gong is a revenue intelligence platform that records, transcribes, and analyses sales calls and emails using AI to identify what separates top performers from average reps. Its Deal Intelligence tracks deal health and flags at-risk opportunities. Gong's Conversation Intelligence reveals which talk tracks and objection responses win more deals. Used by sales organisations at companies including LinkedIn, Hubspot, and Shopify for improving sales rep performance, forecasting accuracy, and coaching efficiency through AI-powered analysis of every customer interaction.
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Chorus.ai
Paid
Chorus.ai by ZoomInfo is a conversation intelligence platform that records, transcribes, and analyses sales meetings and calls. Its AI identifies customer sentiment, competitor mentions, and key moments that influence deal outcomes. Chorus creates automated call summaries, next step tracking, and coaching highlights. Integrates with Salesforce, HubSpot, and video conferencing tools. Used by sales teams for capturing insights from every customer conversation, accelerating new rep ramp time, and ensuring CRM data is automatically updated from call content.
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