Marketing Tools
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MoEngage AI
Paid
MoEngage is an insights-led customer engagement platform with AI-powered analytics, personalisation, and campaign automation. Its Sherpa AI predicts the best channel, time, and message variant for each customer. The platform analyses customer behaviour to identify segments most likely to churn or convert. MoEngage serves 1200+ brands across mobile, email, push, SMS, and web channels. Used by consumer brands in high-growth markets including Asia, Middle East, and Latin America for data-driven customer retention and engagement automation.
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Insider
Paid
Insider is an AI-native customer data and experience platform that unifies customer data and activates it across 12+ channels including web, app, email, SMS, and WhatsApp. Its AI predicts purchase likelihood, churn risk, and next best action for each customer. Insider's personalisation engine customises web and app experiences in real time. Used by 1200+ enterprise brands including Samsung, Estee Lauder, and Toyota for omnichannel personalisation that increases conversion rates and customer lifetime value through unified customer intelligence.
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Mutiny
Paid
Mutiny is an AI-powered B2B website personalisation platform that customises website content for different visitor segments without engineering resources. It uses firmographic data, behaviour signals, and account intelligence to show personalised headlines, CTAs, and content to each visitor. Mutiny's AI recommends the highest-impact personalisation opportunities. Used by B2B companies including Notion, Brex, and Carta to increase pipeline conversion by showing relevant messaging to enterprise prospects, SMBs, and different industries visiting the same website.
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6sense
Paid
6sense is an AI-powered B2B revenue intelligence platform that identifies anonymous buyers researching products and predicts which accounts are most likely to purchase. Its Revenue AI analyses intent signals across the web, predicts buying stage, and recommends the best outreach timing. 6sense integrates with Salesforce, HubSpot, and major sales engagement tools. Used by B2B sales and marketing teams at companies including Cisco, Zendesk, and Tableau for targeting accounts showing purchase intent before they raise their hand.
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Demandbase
Paid
Demandbase is a B2B go-to-market platform combining account intelligence, advertising, sales intelligence, and intent data. Its AI identifies which accounts are in-market, predicts pipeline contribution, and recommends personalised account engagement strategies. Demandbase's account-based experience capabilities personalise web, advertising, and sales outreach simultaneously. Used by enterprise B2B companies including DocuSign, Adobe, and Palo Alto Networks for aligning sales and marketing around high-value account targeting with AI-driven intelligence.
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Albert AI
Paid
Albert is an autonomous AI digital marketing platform that independently manages paid search, social, and programmatic advertising campaigns. It continuously optimises bidding, targeting, creative rotation, and budget allocation across Google, Facebook, Instagram, and YouTube without human management. Albert learns from campaign data to improve performance over time. Used by brands including Harley-Davidson, Sephora, and Paul Smith for AI-autonomous paid media management that outperforms human-managed campaigns through continuous optimisation at a speed and scale humans cannot match.
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Persado
Paid
Persado is an AI platform that generates and optimises marketing language using emotional AI trained on billions of customer responses. It analyses which emotional triggers, narratives, and language structures drive the highest engagement and conversion for specific audiences. Persado's Motivation AI generates subject lines, CTAs, and ad copy with predicted performance scores. Used by enterprises including JP Morgan Chase, American Express, and Verizon for generating data-driven marketing language that significantly outperforms human-written copy on conversion metrics.
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Drift AI
Paid
Drift is a conversational marketing platform using AI-powered chatbots to engage website visitors, qualify leads, and book meetings automatically. Its AI Chatbot handles objections, answers product questions, and routes qualified leads to the right sales rep. Drift's Bionic Chatbot combines AI with human expertise for complex conversations. Used by B2B companies including Ellie Mae, InVision, and Snowflake for converting website traffic into pipeline by engaging buyers with AI conversations that are available 24/7 and qualify leads before human sales involvement.
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Smartly.io
Paid
Smartly.io is an AI-powered social advertising automation platform for managing and optimising paid social campaigns at scale. Its creative automation generates thousands of ad variants from templates, while AI bidding optimises spend across Meta, TikTok, Pinterest, and Snapchat simultaneously. Smartly's predictive budget allocation maximises ROAS across platforms. Used by enterprise brands including eBay, Wish, and Heineken for managing large-scale social advertising operations that would be impossible to optimise manually across multiple platforms.
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AdCreative.ai
Freemium
AdCreative.ai is an AI-powered advertising creative generation platform that produces conversion-optimised ad images and copy for Google, Facebook, Instagram, LinkedIn, and display advertising. Its AI scores each creative's predicted conversion potential before publishing. The platform connects to ad accounts to learn which creatives perform best and improves future generation accordingly. Used by performance marketers, agencies, and e-commerce brands for rapidly generating large volumes of ad creative variations that outperform manually designed ads on conversion metrics.
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Pencil AI
Freemium
Pencil is an AI advertising creative platform that generates video and static ad creative from brand assets and product information. Its AI predicts which creative concepts will perform best before spending ad budget on testing. Pencil connects to Facebook Ads and TikTok accounts to learn from historical performance data and generate better-performing creative over time. Used by D2C brands and performance marketing agencies for producing high volumes of video ad creative that would require expensive production teams to create manually.
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Phrasee
Paid
Phrasee is an AI language optimisation platform that generates and tests marketing copy for email subject lines, push notifications, SMS, and social ads. Its AI is trained on billions of marketing messages and predicts which language will drive the highest engagement for specific audiences and channels. Phrasee's closed-loop learning improves copy performance over time by learning from actual campaign results. Used by enterprise brands including Walgreens, eBay, and Virgin to improve email open rates and campaign performance through AI-generated, performance-tested marketing language.
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