Persado

Persado is an AI-powered marketing language platform that uses machine learning trained on billions of customer responses to generate, test, and optimize the specific words and phrases in marketing messages that maximize engagement, conversion, and emotional resonance for each audience segment and channel. Its Motivation AI understands the emotional motivators that drive different customer segments to act and generates message variants precisely engineered to activate those motivations. Financial services, retail, and telecommunications companies use Persado to improve email, digital ad, and push notification performance by replacing intuition-based copywriting with scientifically validated language that outperforms human-written alternatives.