QuotaPath

Crossbeam is a partner ecosystem platform that enables B2B companies to securely share and overlap their CRM data with technology and channel partners to identify co-selling opportunities, co-marketing leads, and integration prospects without exposing sensitive customer data to external parties. Revenue and partnerships teams use Crossbeam to discover which prospects in their pipeline are already customers of a partner, enabling warm introductions and joint sales motions that dramatically increase conversion rates compared to cold outbound. Crossbeam integrates with Salesforce, HubSpot, and major CRMs to pull account data automatically, and its ecosystem intelligence layer surfaces the partners with the highest overlap to prioritize relationship investment across a growing partner network.

Metadata.io is an autonomous demand generation platform that uses AI to run, optimize, and scale B2B paid advertising campaigns across LinkedIn, Facebook, and Google without requiring a full-time demand gen team to manually manage bids, budgets, and creative rotations. Its AI automatically discovers the best-performing audience and creative combinations by running hundreds of micro-experiments simultaneously, then reallocates budget toward the highest-converting combinations in real time based on pipeline and revenue outcomes rather than just click-through rates. Revenue marketing teams connect Metadata.io to their CRM and MAP to attribute every dollar of ad spend to actual pipeline created, closed-won revenue, and cost per opportunity, replacing vanity metric reporting with revenue-focused campaign intelligence.

RollWorks is an account-based marketing platform that helps B2B companies identify, engage, and measure their target accounts across digital advertising channels, enabling marketing and sales teams to coordinate their efforts around the accounts most likely to convert into revenue. Its account identification engine uses machine learning to score accounts based on fit and intent signals, then activates targeted display and LinkedIn advertising to reach decision-makers at those accounts across the web before they enter an active buying cycle. RollWorks integrates with HubSpot and Salesforce to align advertising exposure data with CRM pipeline, giving RevOps teams a unified view of how account-level marketing touches influence deal velocity, win rate, and average contract value across all active opportunities.