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Crossbeam is a partner ecosystem platform that enables B2B companies to securely share and overlap their CRM data with technology and channel partners to identify co-selling opportunities, co-marketing leads, and integration prospects without exposing sensitive customer data to external parties. Revenue and partnerships teams use Crossbeam to discover which prospects in their pipeline are already customers of a partner, enabling warm introductions and joint sales motions that dramatically increase conversion rates compared to cold outbound. Crossbeam integrates with Salesforce, HubSpot, and major CRMs to pull account data automatically, and its ecosystem intelligence layer surfaces the partners with the highest overlap to prioritize relationship investment across a growing partner network.

RollWorks is an account-based marketing platform that helps B2B companies identify, engage, and measure their target accounts across digital advertising channels, enabling marketing and sales teams to coordinate their efforts around the accounts most likely to convert into revenue. Its account identification engine uses machine learning to score accounts based on fit and intent signals, then activates targeted display and LinkedIn advertising to reach decision-makers at those accounts across the web before they enter an active buying cycle. RollWorks integrates with HubSpot and Salesforce to align advertising exposure data with CRM pipeline, giving RevOps teams a unified view of how account-level marketing touches influence deal velocity, win rate, and average contract value across all active opportunities.

Dreamdata is a B2B revenue attribution and go-to-market analytics platform that connects every marketing and sales touch across the entire customer journey to actual revenue outcomes, giving revenue teams the data they need to understand what is driving pipeline and optimize their GTM investment accordingly. It automatically collects and connects touchpoint data from ad platforms, marketing automation, CRM, product analytics, and website tracking into a unified timeline for every account, then applies multi-touch attribution models that account for the long and complex buying cycles typical in B2B SaaS. RevOps and marketing teams use Dreamdata's analytics to answer questions like which campaigns drive the most pipeline per dollar, which channels influence enterprise deals most, and how content consumption patterns correlate with deal velocity and win rate.