Tolstoy

Tolstoy turns video content into a guided, shoppable shopping experience by personalizing video paths based on individual viewer behavior, mimicking the kind of in-store product discovery that browsing a static product catalog online typically can't replicate. The platform integrates directly with Shopify for both product tagging and checkout, meaning a shopper can move from watching an interactive video to completing a purchase without leaving the shoppable experience or being redirected through multiple separate pages. Tolstoy is particularly suited to visually driven product categories such as fashion, beauty, home goods, wellness, and consumer electronics, where interactive video helps shoppers understand a product faster and moves them closer to a purchase decision than static images or text descriptions alone. Brands that already have user-generated content, creator partnerships, product demo footage, or other social video assets find particular value in Tolstoy because it gives those existing assets a stronger direct commerce role, making them shoppable and personalized rather than purely passive marketing content.