Saras Analytics

Saras Analytics is a full-stack ecommerce data intelligence platform purpose-built for Shopify direct-to-consumer brands scaling toward and beyond twenty million dollars in annual revenue, combining a data pipeline called Daton that ingests from over 200 sources, a pre-modeled data warehouse called Pulse with locked metric definitions, and an AI ecommerce analyst called Saras iQ. Daton pulls from long-tail connectors that generic ETL tools typically miss, including detailed Amazon Seller Central report types, demand-side platform advertising data, niche third-party logistics providers, and custom wholesale channel feeds, while Pulse provides certified data models with locked definitions for net revenue, contribution margin, lifetime value, customer acquisition cost, and return on ad spend so every team queries from the same agreed numbers. Saras iQ queries this governed semantic layer in plain English and returns answers traceable back to the underlying SQL and business logic, which materially reduces hallucination risk compared to connecting a general-purpose AI model directly to a raw data warehouse without that governance layer underneath it.